https://andreaross.co/home daily 1.0 2019-11-02 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1572487651299-I15XBBDCJKHMLXRQS09H/card-4.png Home https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1572486344533-YFBGZAWZ91ZPQ8SA29R6/card-1.png Home https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1572487668830-6J1CQIVT1KE9VUP4AQGQ/card-5.png Home https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1572487616213-2MQO8B05CCHXFUMKACOC/card-3.png Home https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1572487594162-CTTP89V5WIPKE5O89L0X/card-2.png Home https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1572724430774-9SMHR7RLA90PBQO0M4CQ/bg1.png Home https://andreaross.co/wish daily 0.75 2019-11-11 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510001393048-UZ8BFZGPYFX945JCB9DY/JTBD.png WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1508436695190-2LDZMPME5XSQ9C94USJ9/DSC03323.jpg WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1573486807476-PNP5TFUDNZ90IMJ56NK6/w.png WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510703450988-9P7ZCM8R1SPREZDXUKBO/A1.png WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510703477091-VTREXLNNAML8L9UCZYIP/A2.png WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510639408867-TT978KCNW7WCJWUQ9UVW/A3.png WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510642784054-I02JZ12B2XEZQ8LGV9OM/A4.png WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510004894961-OP1N7D7VCI4C6TR73HWI/nunitotaskflow.png WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1508365769564-WYNIKV8K8KCJR9H113FD/My+First+Board.jpg WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510708054277-GL3EUJIMADU04U5N3XZR/Wireframes5.png WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510001082050-T7LPXI3QZCG9NCKUUBL3/nunitovalidateresults.png WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510000199317-4ANYKAGFSOY4D30HUB6E/Desktop.png WISH https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1573062807396-JHH1KY36RNUIZFAB3NU8/bg-blue.png WISH https://andreaross.co/about daily 0.75 2019-01-10 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1509650728042-5RSEMST9MAWNUHONAKF1/image-asset.jpeg About - I'm Andrea, A Product designer with a broad background in business who has always love designing products and processes that solve problems. I'm obsessed with making improvements that make things easier for people. I'm also a world traveler (25 countries and counting...) who enjoys adventure, spontaneity, photography, dancing, interacting with people from different cultures and learning new things. I'm fluent in English and Spanish. You can contact me at hoopes.andrea@gmail.com https://andreaross.co/heard daily 0.75 2019-11-11 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512600121914-5UFF1GJG7YX143WEN4K8/settings.png HEARD https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510881744165-99ZORRSBRY6RBF7OYX69/Alertphone.png HEARD https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1513125580623-4A7WPXXDG1TGPCVHNZ0R/a7.png HEARD Comment from user during interview https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507765055573-UGMF3CZ9UEK492RBGK1G/Screen+Shot+2017-10-11+at+4.36.41+PM.png HEARD Exploring options for notification settings from simple to more granular version - LoFi Wireframes https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1513126618256-H8GI3AZJ3N8U3GB4OY17/image-asset.gif HEARD https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1573063994687-M2D1LQ3MUUSHMJXK9ZM0/bg-pink.png HEARD https://andreaross.co/sam daily 0.75 2019-11-07 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1508881648888-CSPZZJ3ES0S6K89YRYVI/Screen+Shot+2017-10-24+at+2.46.41+PM.png SEE AROUND ME https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507850635923-AM32139ZXG5XACJFWHKC/process.png SEE AROUND ME https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512546167972-NPGUR3AQ6WM6DT1UNQHH/After.png SEE AROUND ME https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512546133256-6ADKHH90WIJ95IE4WA1V/Before.png SEE AROUND ME https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512551063263-UFGKMQB33V11H4M4R9QJ/image-asset.png SEE AROUND ME https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507936186810-XDY6EOBO52MI2TYPL0JN/IMG_6077.JPG SEE AROUND ME Each interviewee is represented by a different color. https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512550096726-XERBW5BHG5FH31PSQSVD/Results+chart.png SEE AROUND ME https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1573064090362-4OH0VUPTGNMF11GJYXCK/bg-purple.png SEE AROUND ME https://andreaross.co/fawn daily 0.75 2019-11-13 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1508193313604-7URUE5DDR8XWUN1XI6RD/Click+Shop+Local FAWN https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1524275640078-ZJI5ZJREFSA5NMACIBEF/screen0.png FAWN https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512427030116-PFFK0VK3CAT0BYA70N3I/Screen2.png FAWN https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512427025280-I4SC1ZSJB992G1XTWVYY/Screen3.png FAWN https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512427029221-1S348SAFVXVGXJBD94WQ/Screen4.png FAWN https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512430174575-X91E61TAQNJSZQELZ48P/IMG_6106.JPG FAWN https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512429948572-7V6W097D3697GKRJ28ZS/Results+chart.png FAWN https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510012793103-0YQIGH0ZEUPV57TDJIK3/IMG_5716.JPG FAWN https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1573617008674-DUECYS6162XH0GUJ6E9U/fawn.png FAWN https://andreaross.co/coca-cola daily 0.75 2017-12-09 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1509497707590-5BV1MVST2HXJ77IS5LGN/fullsizeoutput_1b5d.jpeg COCA COLA, MY GENESIS AS A DESIGNER https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1509586678014-ZIOFXK5F47X9SF1S6I2U/Screen+Shot+2017-11-01+at+6.35.33+PM.png COCA COLA, MY GENESIS AS A DESIGNER 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https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1508218418083-H9DH9XLNOT6D8A6WXA69/coca-cola-896056_960_720.jpg COCA COLA, MY GENESIS AS A DESIGNER https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1509582012061-SOBJ7A50LAQP9MWATMYS/Screen+Shot+2017-11-01+at+5.19.46+PM.png COCA COLA, MY GENESIS AS A DESIGNER https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512608458325-B2MQDQ5S6S0AFDJS4NR5/Screen+Shot+2017-12-06+at+4.59.46+PM.png COCA COLA, MY GENESIS AS A DESIGNER https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1509585898338-OSKWL2RMV1RRLU36XXNZ/fullsizeoutput_1ba3.jpeg COCA COLA, MY GENESIS AS A DESIGNER https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1509585416903-QIQN29UO380JCVOPA78K/fullsizeoutput_1b99.jpeg COCA COLA, MY GENESIS AS A DESIGNER https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512799054686-M7XUDR8TJCTFYTMMAVND/kof1200.gif COCA COLA, MY GENESIS AS A DESIGNER https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510216758430-7WM7XHQS4PMA0BPDN3GM/cocacola2.png COCA COLA, MY GENESIS AS A DESIGNER https://andreaross.co/resource daily 0.75 2019-10-30 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1511371889232-ZVSGTPYVPH7B7JFWHDTB/alexander-radelich-318771.jpg RE:SOURCE https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507858364058-ASFNILAEXBKMKQDNKU10/IMG_5866.JPG RE:SOURCE https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507858443596-EYJDVKY4ADAIGQB78W94/IMG_5843.JPG RE:SOURCE https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1508219469852-CMKJMXKKTBXM6F7T0RLZ/Screen+Shot+2017-10-16+at+10.50.10+PM.png RE:SOURCE https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510604897622-51HLJV9NTW9SRL8N95IE/Re%3Asource.png RE:SOURCE https://andreaross.co/copy-of-heard-126 daily 0.75 2017-12-06 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507775688502-GSW14R5CMC7TG9KSN7CW/Picture2.png Copy of HEARD 12/6 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507765055573-UGMF3CZ9UEK492RBGK1G/Screen+Shot+2017-10-11+at+4.36.41+PM.png Copy of HEARD 12/6 Five different options for notification settings - LoFi Wireframes https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1511387407853-0ZZ3SXQ50HV0KKQTRSO3/phone.png Copy of HEARD 12/6 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507775210412-R4457UIJIM7MDZJF6GAZ/IMG_1041.JPG Copy of HEARD 12/6 We used the Jobs to Be Done framework to focus on finding the user’s motivations and the outcomes that lay behind those motivations. https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507770702499-GN9Q03M8VWT00EP39BU1/Createpost.png Copy of HEARD 12/6 LoFi Wireframes - posting in the newsfeed. How the newsfeed would look with icons, and how it would look once the user click to post and event or a question- https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507775009778-5S80E2RTQ9IZC9KTGMNZ/Screen+Shot+2017-10-11+at+7.22.58+PM.png Copy of HEARD 12/6 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510812029368-W4URTR5OGY4VNY4P1A7P/Screen+Shot+2017-11-15+at+9.36.04+PM.png Copy of HEARD 12/6 www.heardnow.com https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507768369250-5Z6B3H8MKK7MC39SZM9V/Screen+Shot+2017-09-26+at+2.51.03+PM.png Copy of HEARD 12/6 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510881744165-99ZORRSBRY6RBF7OYX69/Alertphone.png Copy of HEARD 12/6 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1507768390779-VDHJ63B7PI0TWEG69OLB/Screen+Shot+2017-09-26+at+2.43.07+PM.png Copy of HEARD 12/6 We gathered insights from the user interviews and placed them into persona fields of demographics, behaviors, and needs & goals. We used affinity mapping to find patterns within our insights and group them inside the different persona fields. https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510214466192-A6FRHDNABMLLY1M70X06/Artboard+2+Copy+2.png Copy of HEARD 12/6 https://andreaross.co/ssh daily 0.75 2020-08-24 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1572536204193-3UQVJCXYZHBO5R47XJHE/Affinity+Map.jpg SLINGSHOT Competitive analysis through affinity map https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1573506839528-UJF2SZ41WBCNJQIVLHU1/top.png SLINGSHOT Top user pain-points https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1572536243453-CL0ZLOX50IFSYXVFFUGE/Wires.png SLINGSHOT Wireframes for new conversion funnel https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1573503059934-SH5ICIZQFRRR9Q1NXSXK/bg-yellow.png SLINGSHOT https://andreaross.co/photography daily 0.75 2019-10-31 https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510218553910-TM0TPPY7RWKM89GZCQPQ/IMG_4254.JPG Copy of Photography https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510817560197-GTBRM0WRBL20GVDLHLWS/IMG_4555.JPG Copy of Photography https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510817528008-4JL9XKUNF30OH22FUZPI/IMG_4613.JPG Copy of Photography https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510818227453-TA4BG6P9JTT4D6XIM2LG/IMG_0118.JPG Copy of Photography https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510819503775-WQ9M3NW4TEKRQTI5443V/IMG_6078.JPG Copy of Photography https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510818460117-6P3MAZP6KSFNNOE83QWU/IMG_6646.JPG Copy of Photography https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510818946566-LG7MI3U450UPBLL7T18E/IMG_3660.JPG Copy of Photography https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510817254096-FSQKZPW5VPQW44K5IHMX/IMG_4678.jpg Copy of Photography https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1512594092751-JBYKPZQU8EOVQYOQTNKW/fullsizeoutput_1df8.jpeg Copy of Photography https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510218272617-YSZH07A26IUZ4BQIQ41A/IMG_6788.JPG Copy of Photography https://images.squarespace-cdn.com/content/v1/5974e5f3893fc04502ea1521/1510218559709-H1M5UL5OCMHVSCPQ6FQ1/IMG_5187.JPG Copy of Photography https://andreaross.co/contact daily 0.75 2019-11-22 https://andreaross.co/new-page daily 0.75 2019-11-15 https://andreaross.co/faq-brine daily 0.75 2025-05-09